Contact events

Event Templates triggered by a contact through the public Contact API — the public surface, with anonymous (sessionless) support.

A contact event (Event Template of type contact) is triggered by a contact action through the public Contact API — a survey submission, a chat message, a form completion. It runs as the contact (an authenticated session or a ghost). It’s the public surface of Events & Automation.

Authentication

Aspect	Behaviour
Actor	The triggering contact (authenticated or ghost).
Anonymous	Supported when requires_authentication = false.
Goal node	Required to enable the template.

Sessionless (anonymous) events

Setting requires_authentication = false makes the event sessionless: an anonymous (ghost) contact can trigger it. When sessionless:

• Only unbound attributes (those not tied to a profile) can be updated.
• The ghost’s data is limited to basic identification.
• Enrichment is still validated against the template schema.

Typical uses: anonymous surveys, marketing opt-ins, pre-registration tracking, public forms.

Available actions

These action plugins can run in a contact event:

Webhook

Set insight

Send email

Endpoint

Contact update

Document creation

Document update

Cart & order actions

Related

Event types

All four types compared.

Contacts

Who triggers a contact event.