Overview
Customer Data Settings holds the module-wide configuration for Customer Data: the Identifiers catalog that contacts draw on, and ghost-contact cleanup. For the bigger picture, see the Customer Data overview.Where to find it
Customer Data Settings lives under Settings → Customer Data, with an Identifiers card and a Ghost contacts cleanup card — each with its own Logs.Identifiers
The Identifiers catalog defines the identifier types a contact can have — for example Email (email) and
Phone (phone) — and the slugs available within each type (Main, Work,
Personal).
| Property | Type | Description |
|---|---|---|
title | string | Display name of the identifier type (e.g. Email). |
semantic_type | string | The type key used on identifiers (e.g. email, phone). |
slugs | array | The labels available within the type — each a slug + label. |
- Every semantic type must have a Main slug, and Main can’t be deleted.
- A slug is unique per type per contact — see Contacts → Identifiers.
Ghost contacts cleanup
Ghost contacts — anonymous, unidentified records — can pile up over time. This setting automatically deletes ghost contacts that haven’t been updated within a chosen window.| Setting | Type | Description |
|---|---|---|
delete_ghosts_inactive_for | duration | Delete ghost contacts not updated within this many days (for example, 90 days). |
Behaviour & rules
- Identifiers drive contacts — the types and slugs defined here are exactly the options available when adding an identifier to a contact.
- Cleanup applies only to ghosts — leads, contacts, and vendors are never auto-deleted.
- Auditable — changes to each card are tracked in its Logs.
Governance & permissions
Only a super admin or Master can manage the Identifiers catalog and the ghost-cleanup setting.Related
Contacts
Where identifiers and ghost contacts come from.